Adjunct Assistant Professor of Health Policy
Peter Antonelli is a senior communication designer and project leader at IDEO, New York. Positioned at the intersection of experiential identity and craft, Peter balances human–centered insights with strategically resonant visual language to create emotive, meaningful relationships between people and brands.
Trained as a graphic designer and art director, Peter has broad depth in disciplines ranging from brand strategy and identity to photography, filmmaking, and environmental design.
At IDEO, Peter draws upon his diverse industry experience to lead brand and communication design initiatives for clients such as AB–InBev, Coca Cola, Conagra, Gap, LG, Marriott, The North Face, and VF among others.
Prior to joining IDEO, Peter spent 8 years working as a senior designer, art director, and strategist at Bay Area design and brand firms wherein he was design lead on programs for clients including Diageo, Williams Sonoma, Gap and NFLPLAYERS.
Peter's work in brand, art direction, and design has been recognized by Graphis, Communication Arts, Step 100, Print, Lürzer´s Archive, and the California Design Biennial in addition to other publications and online forums within the international design community.
Outside of the studio, Peter is an Adjunct Professor of Design Thinking at NYU's Wagner School and is a visiting lecturer at Harvard Business School's iLab and the School of Visual Arts.
Peter attended the University of Massachusetts, Amherst and has a B.A. in Visual Communication from San Francisco State University.
Design Thinking: A Creative Approach to Problem Solving and Creating Impact
The word "design" has traditionally been used to describe the visual aesthetics of objects such as books, websites, products, interiors, architecture, and fashion. But increasingly, the definition of design has expanded to include not just artifacts but strategic services and systems. As the challenges and opportunities facing businesses, organizations, and society grow more complex, and as stakeholders grow more diverse; an approach known as "design thinking" is playing a greater role in finding meaningful paths forward. Design thinking is an iterative problem-solving process of discovery, ideation, and experimentation that employs various design-based techniques to gain insight and yield innovative solutions for virtually any type of organizational or business challenge, prominently including those within public service. At the heart of this approach is a deep sensitivity to the needs of people, whether they are consumers, clients, or everyday citizens. In "Design Thinking: A Creative Approach to Problem Solving and Creating Impact," we will unpack each step of the design thinking process and become familiar with the design thinker's toolkit. Students will develop skills as ethnographers, visual thinkers, strategists, service designers, and storytellers through a hybrid of seminar discussions and collaborative projects. Over the course of seven weeks, students will directly apply what they have learned to a public service issue that they are passionate about, by untangling the complexities of related policy and exploring innovative ways to create real impact.