The Importance of Twitter to Transportation


NYU Rudin Center researcher Sarah M. Kaufman gives an early look at her forthcoming research on social media use and transportation today on Google’s Policy By The Numbers Blog. Here’s a snippet from the piece; read it in its entirety on the blog:

Social media tools, such as Twitter, allow transportation providers to  communicate directly with users: alert customers about  service changes, suggest alternative routes, and amplify the message to friends and neighbors. Ideally, these actions would occur within moments of a delay’ Twitter is superb platform, since it is free, fast and packed with dynamic features.

 

But our research at NYU’s Rudin Center indicates that transportation providers in the New York Metropolitan region have yet to use Twitter to its fullest potential. Our research, based on all tweets from May 1 to June 30, 2012, offers policy recommendations for using Twitter in a transportation setting.

 

How do you use social media for transportation? Let us know in the comments.

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