Central Harlem Demographic and Market Analysis

Client: Apollo Theater Foundation
Faculty: Rae Zimmerman and Kei Hayashi
Team: "Lindsy Carpenter, Karen Leu, and Vera Moore "
Year: 2008
"The Apollo Theater Foundation, Inc., is a nonprofit organization whose goal is to preserve the historic Apollo Theater and expand the reach of the “Apollo Experience.” The Apollo is now at a pivotal point in its development, as it attempts to find a balance between its for­profit (performances series) and nonprofit (educational and community) goals while in the midst of preparing for a renovation and re­opening in 2011. The Apollo requested a Capstone team to provide insight into how the changes in neighborhood composition, real estate market, and business community would impact its current and future programming. The Capstone team conducted extensive research into historical and existing conditions in Central Harlem, forecasted trends, and produced recommendations in order to inform the Apollo's strategic planning process. Additionally, in an effort to ensure the ongoing data capture of employee demographic information, which the Apollo needs for grant applications and incentive programs, the Capstone team created an electronic employee demographic tool and user manual that illustrates how to set up, maintain, and analyze data in the tool on an ongoing basis. "