Creating, Cultivating and Sustaining Alumni Engagement

Client: Harlem Educational Activities Fund
Faculty: Sean Harvey
Team: Mary Donohue, Riley Haggard, Michelle Higgins, Matt Quinn
Year: 2012
Harlem Educational Activities Fund (HEAF) is a supplemental education and youth development organization that seeks to proactively involve more of its alumni in the life and development of the organization. HEAF requested a Capstone team to identify gaps in HEAF’s alumni engagement program and develop a comprehensive proposal for cultivating alumni voluntary and financial support. To this end, the Capstone team conducted a comprehensive research project to better understand the root causes of the organization’s challenges and learn how to engage alumni in more meaningful ways. The final deliverables provided insights on service and connection priorities identified by an internal and external scan, and outlined a multi-year implementation program that includes activities, schedules, and metrics to produce more satisfied alumni, increased involvement, and enhanced giving.