Identifying The National Council for Research on Women's Competitive Edge

Client: National Council for Research on Women
Faculty: Erica Foldy
Team: Eunice Hong, Lindsy Klar, Ari Pinkus
Year: 2010
In an effort to ensure the full utilization of the research produced by the National Council for Research on Women's network of member centers, the Capstone team conducted an internal and external audit analyzing the organization's current position in the marketplace. To achieve this outcome, the team administered an online survey to the Council's member centers and conducted a series of interviews with the Council's staff, executive leaders at select member centers, members of the Board of Directors, independent organizations not currently partnering with the Council, and potential funders. Analysis of the data collected allowed the Council to better understand its public image and the overall environment in which it operates, determine its strengths and weaknesses, and identify potential partnerships for growth. The results of this audit will be incorporated into The Council's case statement and strategic plan.