Strategic Communications

PADM-GP.4137, 1.5 points.

Semester: Fall


An organization’s brand can help it raise money, create change, and recruit participants as it effectively communicates its mission. But a brand is more than just a logo or a memorized elevator pitch, it is the way both internal and external audiences perceive your organization—and shaping this perception is as essential to the success of nonprofit and public organizations as it is to for-profit organizations. And since many nonprofits have limited staff and financial resources available for communications activities, it is even more important that these resources be deployed as strategically as
possible. This course will offer an overview of branding and communications concepts, helping students approach branding in a way that builds commitment to their organization’s mission, increases trust, creates ambassadors, and strengthens impact. Students will gain a basic familiarity with a variety of branding principles and develop strategic communication recommendations for an organization they are familiar with.

Prerequisites: none

Semester Instructor Syllabus Link
Fall 2015Farra TrompeterSyllabus
Fall 2014Farra TrompeterSyllabus
Fall 2012Syllabus
Fall 2011Nancy R. SeveranceSyllabus
Fall 2008Syllabus
Fall 2008Syllabus
Summer 2008Syllabus
Semester Instructor Evaluation Link
Fall 2014Farra TrompeterEvaluation
Fall 2013Melissa BeckEvaluation
Fall 2011Severance, NancyEvaluation
Fall 2010Severance, NancyEvaluation
Fall 2009Roylance, NancyEvaluation
Fall 2008Severance, NancyEvaluation
Puck with Street Sign

Durham, Sarah C

Weekly Schedule:
Thu - 6:45 pm to 8:25 pm

Session Dates:
03/22/2016 to 05/09/2016

Bldg:19W4 Room:102