Brandraising: Nonprofit Communications for Social Change

UPADM-GP.243, 4 points.


Nonprofits must communicate effectively with clients, policymakers, donors, and other key audiences in order to create social change. Using the "brandraising" model (Jossey-Bass, 2009), this course will lay out a framework for effective nonprofit communications. The course will explore how newer channels and tools such as social media can support a nonprofit's mission, where and how branding fits in, how nonprofits leverage communications in order to fundraise, advocate and make programs work, and more.



Semester Instructor Syllabus Link
Spring 2014Sarah DurhamSyllabus
Fall 2010Sarah DurhamSyllabus
Semester Instructor Evaluation Link
Spring 2014Sarah DurhamEvaluation
Spring 2013Sarah DurhamEvaluation
Spring 2012Durham, SarahEvaluation
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