Brandraising: Nonprofit Communications for Social Change

UPADM-GP.243, 4 points.

Courses

Nonprofits must communicate effectively with clients, policymakers, donors, and other key audiences in order to create social change. Using the "brandraising" model (Jossey-Bass, 2009), this course will lay out a framework for effective nonprofit communications. The course will explore how newer channels and tools such as social media can support a nonprofit's mission, where and how branding fits in, how nonprofits leverage communications in order to fundraise, advocate and make programs work, and more.



Prerequisites:

None

Semester Instructor Syllabus Link
Spring 2014Sarah DurhamSyllabus
Fall 2010Sarah DurhamSyllabus
Semester Instructor Evaluation Link
Spring 2014Sarah DurhamEvaluation
Spring 2013Sarah DurhamEvaluation
Spring 2012Durham, SarahEvaluation
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