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Kaufman, Sarah. 2012. How Social Media Moves New York, Part 2: Recommended Social Media Policy for Transportation Providers. NYU Rudin Center for Transportation, December 2012.
Social media networks allow transportation providers to reach large numbers of people simultaneously and without a fee, essential factors for the millions of commuters and leisure travelers moving through the New York region every day. This report, based on earlier findings (from Part 1), which analyzed local transportation providers’ use of social media, and a seminar on the subject in the wake of Hurricane Sandy, recommends social media policies for transportation providers seeking to inform, engage and motivate their customers.
The goals of social media in transportation are to inform (alert riders of a situation), motivate (to opt for an alternate route), and engage (amplify the message to their friends and neighbors). To accomplish these goals, transportation providers should be:
- Accessible: Easily discovered through multiple channels and targeted information campaigns
- Informative: Disseminating service information at rush hour and with longer-form discussions on blogs as needed
- Engaging: Responding directly to customers, marketing new services, and building community
- Responsive: Soliciting and internalizing feedback and self-evaluating in a continuous cycle
Kaufman, Sarah, Carson Qing, Nolan Levenson and Melinda Hanson 2012. Transportation During and After Hurricane Sandy. Rudin Center for Transportation, NYU Wagner Graduate School of Public Service, November 2012.
Hurricane Sandy demonstrated the strengths and limits of the transportation
This report evaluates storm preparation and response by New York City and the MTA, discusses New Yorkers' ingenuity in work continuity, and recommends infrastructure and policy improvements.
Social media networks are valuable tools for the public outreach needs of transportation providers: they are free, instantaneous, reach large numbers of people simultaneously, and allow for sideline discussions. When transportation providers are trying to notify large numbers of passengers about delays, drivers about construction work, or bus riders about re-routes, they can “blast” messages through social media channels to reach their intended audience immediately (the audience accesses these networks far more frequently than the websites of their local transportation agencies). The goals of social media in transportation are to inform (alert riders of a situation), motivate (to opt for an alternate route), and engage (amplify the message to their friends and neighbors). Ideally, these actions would occur within minutes of an incident.
This report analyzes the use of social media tools by the New York region’s major transportation providers. It is focused on the effectiveness of their Twitter feeds, which were chosen for their immediacy and simplicity in messaging, and provided a common denominator for comparison between the various transportation providers considered, both public and private. Based on this analysis, recommendations are outlined for improving social media outreach. A subsequent report will propose policies and recommendations for enhanced information and engagement with users.
Kaufman, Sarah M. 2012. Augmented Reality and Urban Exploration. July 2012
Augmented Reality is beginning to shift the landscape of urban exploration, making the experience ever-more informative, from language translation applications to cultural enrichment tools. It will lead people to be more informed, advertised to, and assisted on every urban excursion, removing the traditional happenstance from urban exploration. It is unclear whether Augmented Reality (AR) will truly enhance experiences, lead to over-saturation of information and advertising, or a combination of the two. This paper will discuss the current and near-future uses of AR for city dwellers and the projected implications of ubiquitous information.
Moss, Mitchell L., Carson Y. Qing, and Sarah Kaufman. 2012. Commuting to Manhattan, A study of residence location trends for Manhattan workers from 2002 to 2009. March 2012.
Manhattan, a global center of finance, culture, fashion and media, harnesses a workforce of 2 million people. Regionally, Manhattan is the business hub for the New York metropolitan area, with commuters entering the city every morning from the other four boroughs, suburban counties in New Jersey, the Hudson Valley, western Connecticut, and Long Island, and distant locations, such as eastern Pennsylvania. The workforce of Manhattan is both growing and changing. There is a growing set of high-income, service-related occupations, and an increasing number of workers are residing in the outer boroughs or to the west, across the Hudson River in New Jersey. In fact, Manhattan now has 59,000 “super-commuters” who do not live within the metropolitan region. This report examines key trends in the residential location of Manhattan workers and will also discuss the travel, occupation, and income characteristics of Manhattan workers living in the surrounding metropolitan region. Finally, we explore the strength, resilience and vitality of Manhattan as a global economic and cultural hub in the 21st century.