This webinar, delivered as part of the Communities in Schools Executive Leadership Development Program (CIS ELDP) in February, offers an overview of key social media platforms and how nonprofits are using them to influence stakeholders and build support for their work.
The webinar features presentations from Michael Keithly, chief information officer for Creative Artists Agency, and Mike Bento, executive vice president of Marketing and Communications for Communities in Schools national office.
The ELDP, a partnership between Communities in Schools national office and RCLA, is a nine-month, cohort-based program that builds the leadership capacity of CIS affiliate executive directors through face-to-face and virtual learning sessions, one-to-one coaching and action learning projects.
Access the webinar
Pre-work and Readings
The following resources provide helpful background and frameworks for understanding the power of social media as a tool for influence in the social sector.
The Permanent Disruption of Social Media
This Stanford Social Innovation Review article describes how social media is revolutionizing the traditional donor-engagement models. The featured study highlights the realities of donor behavior and how organizations can redesign their outreach strategies to be more effective given the influence of social media today.
Tweeting for a Better World: Essentials of Social Media for Smaller Nonprofits
This Bridgespan report makes the argument that nonprofits need to carefully align their social media efforts with their overall organizational mission and strategy. The authors outline a five-step process for more effectively leveraging social media for social impact.