Mary McBride
Adjunct Clinical Professor

Mary Mc Bride is a Partner in Strategies For Planned Change (SPC) a consulting firm specializing in change strategies for organizations and individuals in organizations.

Mary has published in the areas of managerial effectiveness, marketing and organizational change, with a focus on the impact of globalization on strategy. She is a member of the Management Simulations Projects Group, a research team specializing in the design and development of curriculum and experiential learning programs for managers. Mary is a co-author of several large scale behavioral and computer simulations. Her current interests include: the design and impact of public private partnerships, social entrepreneurship, strategic marketing of nonprofit and public organizations, ecological resource management, leadership and organizational development and ethical design intelligence.

Mary has worked across the three sectors and internationally. As an academic, she has helped train international business leaders as Director of Executive Communication at New York University's Stern Graduate School of Business and as the Co-Director of the Management Decision Laboratory. As Clinical professor at NYU's Wagner Graduate School of Public Service she brought her experience in business to the study of public/ private sector partnerships. In the Executive MBA program at the Stern Graduate School of Business, she helped develop the next generation of business leaders. She has won numerous awards for Teaching Excellence and has been a Distinguished Visiting Professor at several international universities.

Mary's professional business experience spans several areas: marketing, strategic planning, design management, operations analysis and organization development. Prior to SPC, Mary worked in both business and nonprofit organizations. Her consulting work with nonprofits includes work with community service agencies, arts organizations, hospitals, schools and foundations. She has worked with city, state and international agencies to develop strategies for managing change and improving service delivery.

In the private sector, Mary is well known as an executive coach to international business leaders. As leader of the SPC change management practice, she has worked with organizations to develop and effectively implement strategies for planned change. Her private sector work with international companies spans many industries including: publishing, entertainment, financial services, technology, construction management, retail store development, apparel, packaging, product design and merchandising.

Mary received her business training at NYU's Graduate School of Business and also earned an MA and Ph.D. from NYU specializing in Marketing Communications and Systems Analysis with a focus on the design of organizational systems, marketing strategies and management structures for peak performance. Mary is currently at work on a book, Excellence by Design: The Strategic Role of Design Management in Creating Sustainable Advantage.

Semester Course
Summer 2011 PADM-GP.2119.001 Marketing for Nonprofit Organizations

A practical, in-depth examination of successful marketing for cultural and nonprofit organizations. Includes thorough coverage of the tools of marketing, their applications, and results. Provides an understanding of and practical uses for positioning an organization within its marketplace; developing a marketing plan and creative strategy; managing a board of directors and developing a long-range plan; fund raising in the private sector; and ancillary income.


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Spring 2009 PADM-GP.2234.001 Ecoleadership: The Public Role of the Private Sector in Building Sustainable Societies
Cross-national governance mechanisms and international trade agreements are challenging the legitimacy of local and national decisions. Actors and processes that are not well understood by citizens combine to create policies and practices that will have an intergenerational impact and cross national effect. The private sector has emerged as a significant, but not well understood, policy actor.

This course will explore economic globalization and focus on the impact of the private sector on decisions to meet private need that shape global society and influence the design, development and delivery of public goods. It will examine the:

• Impact of the global quest for markets and the growth of economic capital on the development of social, cultural and natural capital
• Role of the private sector in shaping sustainable economic growth policies which can also promote the development of a sustainable global society
• Opportunities, innovation for advantage, global governance, social enterprise and business as an agent of world benefit

The course is designed to enable emerging leaders to explore the issues underlying the challenge to the globalization of markets. It is meant to provide a forum for examining the interdependence of the issues of global growth and integration of markets with issues relating to natural resource use, social welfare and democratic process, the provision and pricing of public goods and ethical design intelligence.

Building sustainable societies in the context of the demand for global growth will require leaders prepared to lead the transition from economies based on resource exploitation to economies based on resource renewal. This requires that leaders be trained in the issues and be given theories, models, tools and a new possibility set. This course will attempt to provide these.

Eco-leadership is presented as a leadership model which contexts decisions in the realities of a finite and shared resource base that must be managed across borders, sectors and generations. The course goal is to help future leaders manage the dynamics of interdependency and partner across sectors to better shape an economic development that does not erode social and natural capital to produce unsustainable short- term growth.
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Spring 2009 PADM-GP.2234.001 Ecoleadership: The Public Role of the Private Sector in Building Sustainable Societies
Cross-national governance mechanisms and international trade agreements are challenging the legitimacy of local and national decisions. Actors and processes that are not well understood by citizens combine to create policies and practices that will have an intergenerational impact and cross national effect. The private sector has emerged as a significant, but not well understood, policy actor.

This course will explore economic globalization and focus on the impact of the private sector on decisions to meet private need that shape global society and influence the design, development and delivery of public goods. It will examine the:

• Impact of the global quest for markets and the growth of economic capital on the development of social, cultural and natural capital
• Role of the private sector in shaping sustainable economic growth policies which can also promote the development of a sustainable global society
• Opportunities, innovation for advantage, global governance, social enterprise and business as an agent of world benefit

The course is designed to enable emerging leaders to explore the issues underlying the challenge to the globalization of markets. It is meant to provide a forum for examining the interdependence of the issues of global growth and integration of markets with issues relating to natural resource use, social welfare and democratic process, the provision and pricing of public goods and ethical design intelligence.

Building sustainable societies in the context of the demand for global growth will require leaders prepared to lead the transition from economies based on resource exploitation to economies based on resource renewal. This requires that leaders be trained in the issues and be given theories, models, tools and a new possibility set. This course will attempt to provide these.

Eco-leadership is presented as a leadership model which contexts decisions in the realities of a finite and shared resource base that must be managed across borders, sectors and generations. The course goal is to help future leaders manage the dynamics of interdependency and partner across sectors to better shape an economic development that does not erode social and natural capital to produce unsustainable short- term growth.
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Spring 2009 PADM-GP.2131.001 Organizational and Managerial Development

Organizations in the public, private and non-profit sector are being challenged to meet 21st century standards of performance and to meet challenges that cross sector and organizational boundaries. This course presents the practice of OD and HRD in the context of a changing environment organized around the customer, client and citizen. Today customers, donors, employees and regulators demand more transparent and participatory process. This requires that accountability be designed in, performance standards set, strategy implemented, stakeholders satisfied and sustainability built in. OD/HRD methods aim to enable organizations to learn how to deal with a changing world.


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