It has become a trend in many major Metropolitan cities to make riders aware of proper subway etiquette. Below are several Subway Etiquette advertisement posters to inform from New York City, Philadelphia, Boston, San Francisco, Chicago and Tokyo. The first two ads were part of an etiquette campaign in the early 1900s by the New York Board of Transportation.
These ads focus mainly on ‘manspeading’ and keeping your belongings to yourself. It is interesting to compare how each city addressed this campaign. Philadelphia and Chicago took a more aggressive and straight to the point approach. Philadelphia titled it’s ads “Dude It’s Rude”.
Chicago was quite frank with their messages towards riders who speak loudly or play loud music while on the train.
Boston and Tokyo went a comical route. Boston incorporated parrots into their advertisement. Tokyo created an extreme situation of a passenger taking up too much space on the train.
New York City and San Francisco stayed conservative with their messages.
We’re looking forward to seeing which ads turn out to be most effective!
The NYU Rudin Center presented our Transit Access and Jobs report and map at the NY Hall of Science’s Big Data Fest this weekend. Sarah Kaufman (Digital Manager) and Jorge Hernandez (Research Assistant) met a variety of people both casually and professionally interested in big data; many of them had stories about how their commutes affected their job opportunities.