Nancy R. Severance
Adjunct Assistant Professor of Public Administration
Nancy Severance is Director of Marketing Communications for Audubon, a leading national conservation organization headquartered in New York City. Prior to assuming her current position in 2000, she served as Associate Director for the Mayor's Office of Contracts and prior to that as Director of Marketing Strategy for NBC television Network. She received her MPA from NYU Wagner.
Strategic Communications for Nonprofit and Public Managers
Generating public support through effective communications is as essential to the success of nonprofit and public organizations as it is to for-profit organizations. And since many nonprofits have limited staff and financial resources available for communications activities, it is even more important that these resources be deployed as strategically as possible. Concepts and skills developed in this course will help students approach communications in a way that builds commitment to their organization’s mission, strategic initiatives and fundraising activities. Students will gain familiarity with a variety of communications techniques and vehicles, and complete a basic communications plan for an organization they are familiar with.