Faculty Research

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

Capstone: In the Field

Case Management and Systems Administration for a Complex Legal Services Program (2011)

Faculty: Sean Harvey

Team: Alexandra Brown, Elizabeth Burger, Shujie Jiang, Patrick Mangan

Main Street Legal Services (MSLS) is the clinical training program at CUNY Law School. MSLS has seven clinics, each of which operates as an independent silo of activity, with its own administrative proto­cols for case intake, case tracking, record keeping, communications, and conflict checking. The organization approached the Capstone team for advice on how to manage seven divergent practice areas in a coordinated fashion and implement and enforce uniform administrative protocols across the clinics. Of specific concern was the failure of many clinics to maintain comprehensive case records in the shared electronic case management system. The Capstone team conducted a review of the organization's administrative practices, surveyed key stakeholder groups (faculty, staff, students), and contacted other law firms and clinical programs to identify best practices in the field. The final report con­sisted of internal research findings, best practices of peer institutions, and recom­mendations that will streamline adminis­trative processes to strengthen the provision of quality client services and legal instruction.

Alumni in Action