Adjunct Associate Professor of Public Service
Farra Trompeter is an Adjunct Associate Professor of Public Service at the NYU Wagner Graduate School of Public Service and a part-time faculty member at The New School for Public Engagement, where she teaches a class about Online Engagement for Non-profits. She also serves as Vice President at Big Duck, a communications firm that works exclusively with non-profit organizations to help reach supporters, build awareness, and fundraise.
Trompeter co-organizes 501TechNYC, a monthly meet-up for New York City's non-profit tech crowd and local members of the Non-profit Technology Network (NTEN), and has been a volunteer for the New York City Anti-Violence Project since 2004. She received her B.A. in Psychology with a minor in Interdisciplinary Studies in Health Education from American University and holds a Master of Science in Nonprofit Management from The New School.
Online Engagement Strategy: Leveraging the Web and Social Media for Good
Nonprofit organizations use online communications strategies to engage audiences, increase visibility, shift attitudes, raise money, and create social change. This four-day intensive examines how organizations use social media, websites, email, and mobile technology to build relationships with its community. Through case studies and examples from local, national, and international organizations, students gain a broad understanding of online communications, fundraising, and advocacy in the nonprofit sector. Each student will analyze and develop a strategy for how a nonprofit organization can maximize online engagement to support its mission.
Strategic Branding and Communications for Nonprofit and Public Managers
An organization’s brand can help it raise money, create change, and recruit participants as it effectively communicates its mission. But a brand is more than just a logo or a memorized elevator pitch, it is the way both internal and external audiences perceive your organization—and shaping this perception is as essential to the success of nonprofit and public organizations as it is to for-profit organizations. And since many nonprofits have limited staff and financial resources available for communications activities, it is even more important that these resources be deployed as strategically as