Cathrin Stickney is an Adjunct Professor of Health and Public Administration of NYU’s Robert F. Wagner Graduate School of Public Service. She has worked in a leadership capacity in the health care industry for the past 20 years. She has held senior positions in hospital administration, ambulatory services, and medical group management as well as in the managed care/health insurance field where she spent the last half of her career. Her roles have included strategic planning and marketing, business operations, medical and quality management, customer service, consumer sales, and provider contracting. Ms. Stickney has represented the managed care insurance industry as a member of the U.S. Department of Transportation’s committee on emergency medical transportation and has also advised a congressional committee on the same topic. She is currently a Vice President of CIGNA HealthCare in charge of implementing its consumerism strategy. This eclectic background in health care makes her the ideal person to provide students with a well-rounded understanding of how the health insurance industry works. Her perspectives on risk assessment and the associated implications to the delivery of health care in the U.S. are insightful and provide a unique, behind the scenes, view of how health care is financed. Ms. Stickney has a graduate degree in health administration from the University of Southern California.
Whether you are a founder or working for a founder, you are an innovator and an entrepreneur. The Making of a Healthcare Entrepreneur is the course for current and future health care innovators interested in learning how to exploit gaps and opportunities in the evolving healthcare industry and launch meaningful, valuable companies as measured by customers and investors. It provides innovators with the essential steps needed to take their idea from concept to reality. By using real cases to demonstrate the various paths taken by others, students will not only understand how to start up a company, but they will gain valuable insights into what it takes to succeed with investors, how to build a customer pipeline, and how to avoid pitfalls that can derail a company.
The healthcare sector is complex. Many entrepreneurs come to their chief idea not by having a full understanding of the sector, but rather by having a specific or personal understanding of, and passion for, the problem they are trying to solve. Moving from a good idea to a real company requires not only an understanding of the issue, but also an understanding of the targeted customer(s), the product, the pricing model, funding mechanisms, board relations, customer acquisition, and much more.