Edith Asibey

Adjunct Assistant Professor of Public Service

Edith Asibey is an Adjunct Assistant Professor of Public Service of NYU’s Robert F. Wagner Graduate School of Public Service. In her recent senior roles at the Education Commission and at UNICEF she led advocacy, partnerships and communication initiatives that relied on innovative digital approaches in support of children's rights.

Edith has a lifelong commitment to bringing about social change by mobilizing people from all around the world through digital engagement campaigns she designed and managed together with the teams she has built.  These campaigns have collectively mobilized millions of people and influenced global and national policies on education, human rights, public health and the environment.

Previously, Edith held roles with the Global Business Coalition for Education, The Atlantic Philanthropies, the AVINA Foundation and NetAid (one of the first digital-only organizations in the world). Starting her career in the countryside of Paraguay, she led environmental education campaigns and directed the environment program for USAID in the country. 

Edith is the author of two popular guides that have helped social change organizations be more effective at what they do: Are We There Yet? A Communications Evaluation Guide and Continuous Progress, an interactive advocacy planner and evaluation tool. She served on the board of the Communications Network, as a judge for the MacArthur Foundation’s 100&Change.org initiative and on the advisory board of the Aspen Institute’s advocacy evaluation initiative.

She holds a Master of Arts in Media Studies from Stanford with focus on digital media; a specialization in leadership from Harvard’s Kennedy School of Government; and undergraduate degrees in Biology and Education from the University of Sao Paulo in Brazil. She is fluent in English, Italian, Spanish and Portuguese.

Nonprofit organizations use digital communication strategies to connect with and engage audiences, increase visibility, shift attitudes, raise money, and help create social change. Through a behaviorial science lens, this three-session intensive examines how organizations use digital and social media to build relationships with audiences and communities. Students gain a broad understanding of the rapidly-changing world of online communications, fundraising, and advocacy in the nonprofit sector through readings, discussion of current issues in the digital space, and examples from local, national, and international organizations. Each student will analyze and develop an integrated strategy for how a nonprofit organization can maximize online engagement to support its mission while also considering its ethical implications. Further, the class will be invited to take part in a pioneering digital engagement study.
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