Jenna Brayton

Adjunct Assistant Professor of Public Service

Jenna Brayton is an Adjunct Assistant Professor of Public Service at the NYU Wagner Graduate School of Public Service.  She is formerly a member of the first White House digital team – known as the Office of Digital Strategy – a team tasked with helping President Obama find his voice online. At the White House Jenna served as Associate Director of Content and Operations, working to manage content partnerships, communications campaigns, and digital initiatives and outreach. Prior to her position at the White House Jenna worked for President Obama in several other capacities, including on his campaign and Inaugural Committee. 

She has lectured at many universities and academic forums around the world and continues to teach classes on politics, the presidency, technology, and public service.

Brayton received a B.A. in Political Science and Communication from the University of Illinois at Urbana-Champaign and her M.A. in Political Science from The University of Alabama.

 

In this class you will focus on translating policy analysis and implementation tools into actionable agents of social change. As such, one of the largest challenges is convincing a skeptical public that the benefits of a policy change or new service outweigh the status quo. In this class we will examine how government entities use digital tools to attempt to tackle this task, using the Obama White House as a case study. This class will give you an in-depth look at how digital tools allow the government to challenge traditional public policy implementation problems. Taught by a member of the first White House Office of Digital Strategy, we will primarily examine first-person narratives and content from actual public policy rollouts during the Obama administration, as well as some case studies from other successful policy campaigns in the public and private sector. This class will be useful to a broad range of students who are interested in policy implementation, policy communication, and successful social change.

Download Syllabus

Introduction to Public Policy covers a wide range of topics, from the norms and values informing democratic policymaking to the basics of cost-benefit and other tools of policy analysis. Though emphases will differ based on instructor strengths, all sections will address the institutional arrangements for making public policy decisions, the role of various actors-including nonprofit and private-sector professionals-in shaping policy outcomes, and the fundamentals (and limits) of analytic approaches to public policy.

Note: Students who have not taken an American Government course, or have not taken the course in many years, are strongly encouraged to brush up on knowledge of the basic design and functions of the governmental units in the United States.

Download Syllabus

In this class you will focus on translating policy analysis and implementation tools into actionable agents of social change. As such, one of the largest challenges is convincing a skeptical public that the benefits of a policy change or new service outweigh the status quo. In this class we will examine how government entities use digital tools to attempt to tackle this task, using the Obama White House as a case study. This class will give you an in-depth look at how digital tools allow the government to challenge traditional public policy implementation problems. Taught by a member of the first White House Office of Digital Strategy, we will primarily examine first-person narratives and content from actual public policy rollouts during the Obama administration, as well as some case studies from other successful policy campaigns in the public and private sector. This class will be useful to a broad range of students who are interested in policy implementation, policy communication, and successful social change.

Download Syllabus