Jose Carbonell

Adjunct Assistant Professor of Public Service

Contact Details

Bio
Courses

Jose Carbonell is an Adjunct Assistant Professor of Public Service at NYU’s Robert F. Wagner Graduate School of Public Service and serves as the Chief Marketing Officer for the National Audubon Society. Prior to Audubon, Jose was the SVP of Marketing & Communications at UNICEF USA and the VP of Franchise Marketing & Strategic Planning at Nickelodeon.

For 20 years, Jose has grown iconic brands like Dora The Explorer, French’s Mustard, UNICEF, and Audubon. He has lead cause marketing campaigns around children’s education, health, and the environment, and has forged partnerships with A-list celebrities, high profile organizations, and top tier brands. His work at Audubon has been highlighted in a recent Harvard Business School case study on the Audubon turn-around, and the research that he's done at Audubon has been referenced by the New York Times and the Wall St. Journal.

Jose earned his BA from Duke University and his MBA from Northwestern's Kellogg School of Management.

Courses

Spring 2022

EXEC-GP.4137.: Communications and Branding for Nonprofits (EMPA)

An organization’s brand can help it raise money, create change, and recruit participants as it effectively communicates its mission. But a brand is more than just a logo or a memorized elevator pitch, it is the way both internal and external audiences perceive your organization—and shaping this perception is as essential to the success of nonprofit and public organizations as it is to for-profit organizations. And since many nonprofits have limited staff and financial resources available for communications activities, it is even more important that these resources be deployed as strategically as possible. This course will offer an overview of branding and communications concepts, helping students approach branding in a way that builds commitment to their organization’s mission, increases trust, creates ambassadors, and strengthens impact. Students will gain a basic familiarity with a variety of branding principles and develop strategic communication recommendations for an organization they are familiar with.

Download Syllabus

Spring 2022

PADM-GP.4137.: Communications and Branding for Nonprofits

An organization’s brand can help it raise money, create change, and recruit participants as it effectively communicates its mission. But a brand is more than just a logo or a memorized elevator pitch, it is the way both internal and external audiences perceive your organization—and shaping this perception is as essential to the success of nonprofit and public organizations as it is to for-profit organizations. And since many nonprofits have limited staff and financial resources available for communications activities, it is even more important that these resources be deployed as strategically as
possible. This course will offer an overview of branding and communications concepts, helping students approach branding in a way that builds commitment to their organization’s mission, increases trust, creates ambassadors, and strengthens impact. Students will gain a basic familiarity with a variety of branding principles and develop strategic communication recommendations for an organization they are familiar with.

Download Syllabus