Stuart Himmelfarb is CEO of B3/The Jewish Boomer Platform, an independent, non-profit initiative dedicated to engaging—or re-engaging—Baby Boomers in Jewish life and to changing the conversation in the Jewish community about aging. He founded B3 in 2011 with Dr. David Elcott, Taub Professor of Public Service at NYU’s Wagner School of Public Service.
Himmelfarb has held numerous professional and volunteer leadership positions in the Jewish community. Professionally, he was most recently Chief Marketing Officer at UJA Federation of Northern New Jersey and Director of the Berrie Fellows Leadership Program. His “encore career” at UJA Federation followed twenty-five years in marketing, advertising, media, research and consulting. He co-founded and was president of CollegeTrack, Inc., which became the leading college research and consulting company in the U.S., and was sold to Roper Starch Worldwide. His clients included Nike, Coca Cola, GM, Ford, IBM, Visa, American Express and MTV. During his career in advertising, he was a VP/Management Supervisor at Doyle Dane Bernbach Advertising in New York.
As a volunteer, he served on the Executive Committee of Hillel: the Foundation for Jewish Campus Life, was Marketing Chair and a Trustee of New York UJA Federation, co-President of Temple Sinai of Bergen County (NJ) and is currently president of The New York Jewish Week newspaper. He is also an alumnus of the Wexner Heritage Program (NY/Seagram). Along with two co-chairs, he also created the Klene-Up Krewe, a volunteer corps which has visited New Orleans 14 times since Katrina to help the community rebuild and rebound from the impact of the hurricane and its aftermath. This latter experience has intensified his appreciation for significant volunteer engagement as a meaningful path to greater involvement in—and commitment to—Jewish life.
He earned an MBA in Marketing from Columbia University Graduate School of Business where he was a member of the Beta Gamma Sigma Honors Society; an MA in Contemporary Jewish Studies from Brandeis University’s Hornstein Program in Jewish Communal Service; and a BA in Religious Studies from Brown University.
He was the co-author, along with Dr. David Elcott, of “Service-Learning and Jewish Baby Boomers: An Emerging Opportunity or a Best-Missed Chance”, Journal of Jewish Communal Service, 2012.