Digital Communications for Advocacy and Politics

This course examines digital content marketing for nonprofits, NGOs and corporate philanthropy through a practical lens. Through case studies across industries, it explores professional digital marketing, and develops fundamentals for digital professionals including principles of design thinking, strategy, measurement, analytics and more. Our goal, in this course, is to teach you how to ideate, create, design, execute and measure a digital content marketing campaign for cause whether that’s the next big poverty concert, a viral fundraising campaign or explainer video illustrating a global humanitarian crisis.