Online Engagement: Making Your Nonprofit Matter in the Digital Space
Nonprofit organizations use digital communication strategies to connect with and engage audiences, increase visibility, shift attitudes, raise money, and help create social change. Through a behaviorial science lens, this three-session intensive examines how organizations use digital and social media to build relationships with audiences and communities. Students gain a broad understanding of the rapidly-changing world of online communications, fundraising, and advocacy in the nonprofit sector through readings, discussion of current issues in the digital space, and examples from local, national, and international organizations. Each student will analyze and develop an integrated strategy for how a nonprofit organization can maximize online engagement to support its mission while also considering its ethical implications. Further, the class will be invited to take part in a pioneering digital engagement study.