The Psychology of Reducing Traffic Speeds
"No one receives a social penalty for aggressive driving, and only rarely a legal penalty," writes Tom Vanderbilt, NYU Rudin Center Visiting Scholar, in The New York Times. Read his full piece about the psychological aspects of attaining Vision Zero here.
Full Link: http://www.nytimes.com/2014/08/15/opinion/how-the-power-of-suggestion-can-slow-speeding-drivers.html