Developing Strategic Marketing and Fundraising Tools for the General Board of Global Ministries International Development (Advance) Projects

Client: The General Board of Global Ministries, United Methodist Church (UMC)
Faculty: Dennis Smith
Team: (Wagner)Yewande Adebayo, Anya Nawrocky, Shannon Trilli, Susan Wuscher; (UEM) Fredson Bacar, Domingoes Furum, Paulo Da Garca, Teles Jemuce, Isabel Micas, Abelardo Velichane
Year: 2003

The General Board of Global Ministries (GBGM) Capstone project created and designed a fundraising package that can be used by the United Methodist Church in appealing to UMC congregants for donations on behalf of the Chicuque Rural Hospital (CRH) in Mozambique. CRH is a 200-bed health care facility facing acute health issues that continue to keep Mozambique in the bottom quartile of developing countries. It strives to deliver quality health care services to a population of 485,000 with severely limited resources and capacity. While CRH is a government hospital, one of only three teaching hospitals in the country, its partnership with GBGM funds 70% of the hospital’s budget, provided almost solely from UMC members. CRH now competes with more than 2,000 projects for funding without directly soliciting funds. The Capstone team, working with six Mozambican students from Wagner's partner, Eduardo Mondlane University (UEM), delivered an easily replicable strategic marketing plan for CRH that includes a PowerPoint presentation, slide show, success stories, CRH Web Pages within the GBGM Website, and a sustainability plan.