Zhan Guo

Associate Professor of Urban Planning and Transportation Policy

212.998.7510
Fax
212.995.4162
105 East 17th street
Room 387
New York, NY 10003
By appointment in Fall 2023
Zhan Guo

Zhan Guo studies individuals’ travel behavior and explores innovative ways to influence that decision-making process to produce better social outcomes such as reduced congestion and carbon emissions. At the micro level, he focuses how travelers perceive travel alternatives and attributes and what discrepancies exist between perception and reality. The ability to reinforce, change, or even deceive that perception to promote the "right" behavior, and the methods used to do so, also figure largely in his research. At the macro level, he is interested in the effect of regulations, such as parking and street standards, mandatory affordable housing, and speed limit, on accessibility, equity, and safety, with a special focus on the (dis)connection between these regulations, market forces, and consumer preferences.  Zhan has conducted empirical work in Boston, London, Washington DC, New York, San Francisco, Hong Kong, etc.  His work has been covered by New York Times, Washington Post, Wall Street Journal, BBC, Economist, Le Monde, ABC Evening News, XInhua News Agency, People's Daily, the Atlantic Cities, Nudges.org, etc. 

Zhan Guo received a B. Arch from Tianjin University, a MUD from Tsinghua University, China, and a MCP and a Ph.D in Urban Planning from MIT.