ADVANCING STRATEGIC EXPANSION EFFORTS TO EMPOWER LOW-INCOME WOMEN IN THE NORTHERN TRIANGLE
Pro Mujer is a nonprofit social enterprise that provides access to financial and digital inclusion, healthcare services, and entrepreneurship support to empower low-income women and promote gender equality in Latin America. As part of its commitment to the Partnership for Central America—an initiative launched by US Vice President Kamala Harris to address the root causes of irregular migration from the Northern Triangle (Guatemala, Honduras, and El Salvador)—Pro Mujer is developing a series of financing vehicles and projects to expand into these three countries. The organization engaged the Capstone team to conduct initial scoping and market mapping to inform such expansion efforts. The team reviewed the literature on impact investing strategies; researched the social, economic, and political contexts of the Northern Triangle; and developed market intelligence on Pro Mujer’s programmatic offerings in each country. The team also identified potential partnership opportunities with donors, investors, and in-country organizations to facilitate Pro Mujer’s entry and strategic growth in the region.