Edward G. Rogoff is a Professor of Entrepreneurship and former Dean of the LIU Brooklyn School of Business, Public Administration, and Information Sciences.
Dr. Rogoff has served as the Academic Director of the Lawrence N. Field Center for Entrepreneurship at Baruch College, teaches, and conducts research in entrepreneurship, particularly relative to minority and later-life issues. Dr. Rogoff was named the 2010 Outstanding Entrepreneurship Educator of the Year by the United States Association of Small Business and Entrepreneurship.
He is the author of Bankable Business Plans, Bankable Business Plans for Non-Profits, co-author of The Entrepreneurial Conversation and The Second Chance Revolution: Working for Yourself after 50. He has published in such journals as The Journal of Business and Entrepreneurship, The Journal of Developmental Entrepreneurship, Family Business Review, and Journal of Small Business Management. He initiated and supervised the largest study of minority entrepreneurs in the United States, the National Minority Business Owners Survey.
Professor Rogoff has written articles for the New York Times, Forbes, and Newsday, as well as having been a guest on CNN. Prior to joining the faculty at Baruch College, he was an entrepreneur in the radio broadcasting industry where he headed two companies that operated 23 radio stations throughout the United States. He was the President of the Hemophilia Association of New York for more than 20 years, continues to serve on its Board and the Boards of the Hemophilia Services Consortium and LiveOnNY, the New York organ donor network. In addition, he serves on the Boards of the Global Center for Social Entrepreneurship and the New York Family Enterprise Center.
This course is designed to help students learn the process of social innovation and the role of social enterprises in implementing private sector approaches to solve difficult social, cultural, and environmental problems. Students will learn how to launch and scale innovative social enterprises and use business as a force of good.
Specifically, students will work to identify a problem, develop an innovative solution, test their idea through research, carry out interviews with stakeholders, and run beta tests. Through the development of a feasibility study, students will estimate the amount and sources of resources needed to bring their solution to reality and their social venture to scale. Finally, students will develop presentations and practice reaching out to important stakeholder groups. This includes social advocacy presentations to government, philanthropic groups, and individuals.
The course will use case studies of actual innovative social ventures as they face challenges, readings that focus on specific tools such as options for organizational forms, team building, public and private partnerships, and the social entrepreneur’s personal journey.