AN ASSESSMENT OF MEMBERSHIP ENGAGEMENT AND RETENTION

The Panel of National Pathology Leaders (PNPL) is a think tank established in 2019 that advances best practices in pathology and laboratory medicine. Steadily increasing membership engagement and retention is essential for long-term success. The team was tasked with recommending strategies to increase membership engagement and retention with improved value offerings. The Capstone team conducted extensive market research into the membership offerings of comparable think tanks and professional medical membership organizations. The team also surveyed and interviewed multiple members, panelists, and advisors to better understand perceived and desired membership value. The final report outlines market research, survey and interview results, quick wins, and long-term recommendations to improve membership engagement and retention.