Business Model for Sustainable Growth

The Urban Zen Integrative Therapy (UZIT) program is part of the Urban Zen Foundation, which was established by Donna Karan to raise awareness and inspire change in the areas of well-being. UZIT trains doctors, nurses, and allied healthcare professionals in an integrative approach to symptoms management through yoga therapy, essential oil therapy, Reiki, nutrition, and contemplative care. UZIT is exploring new settings for the provision of its services, such as skilled nursing facilities, corporate wellness programs, and home care. The organization engaged a Capstone team to refine its business strategy and plans for sustainable growth. The team conducted a market assessment, interviews, and industry research to determine the core areas of focus necessary to make the UZIT business model sustainable: online education, credentialing and certification, support resources, and data structures. The team’s final report outlined recommendations on prioritization of these focus areas and action items to move forward with each one.