CONNECTING RURAL-TO-URBAN MIGRANT WORKERS TO JOB OPPORTUNITIES

China’s growing aging population and its removal of the one-child policy has led to a strong demand for housekeeping services, creating an opportunity for the millions of workers with limited education and skills who migrate from rural villages to cities. DaBaShou, the team initiative, seeks to improve the ability of migrant workers to secure hourly jobs in the housekeeping industry. The team’s mission is to improve efficiency and transparency, and promote a safe working environment for the women-dominated home cleaning industry. To assess existing solutions, the home service industry market, and the challenges that urban-to-rural migrants face when looking for employment, the team conducted desktop research, stakeholder interviews, and over 60 customer discovery interviews. The team’s solution—a mobile application that connects clients seeking home services to migrant workers searching for hourly work—is currently being tested in Beijing as a minimum viable product prototype.