EXAMINING DIVERSITY AND HEALTH INEQUITY AND IMPLEMENTING BEST PRACTICES

Founded in 1983, SPM Marketing & Communications (SPM) is a healthcare brand consultancy and integrated marketing communications firm that has partnered with more than 300 organizations in 40 states to help establish meaningful brand strategies and deliver results across the healthcare sector. SPM engaged a team to identify leading practices in addressing race- and gender-based health inequities that have been exacerbated by COVID-19, and to translate these findings into corporate values and actions. To evaluate best practices, the industry landscape, and SPM’s positioning, the team conducted an extensive literature review and interviewed 12 internal and external stakeholders. Based on its findings, the team highlighted consistent themes for addressing race- and gender-based health inequities, and created actionable short- and long-term recommendations for best practices.