Expanding Creative Aging Programs Across the Nation

Lifetime Arts is a nonprofit organization that promotes professional arts programs for older adults throughout the country. Given the organization’s success and rapid growth, Lifetime Arts employed a Capstone team to develop a strategic business plan in order to identify and open new markets for its services. The team conducted relevant market research, reviewed existing surveys, and analyzed the organization’s financial status using findings to ultimately produce recommendations for expansion. The business plan outlined strategies for Lifetime Arts to build earned income streams, explore opportunities and partnerships, refine services and programs, and develop marketing tactics for its anticipated expansion.