MEASURING AND COMMUNICATING IMPACT IN COMMUNITY WEALTH BUILDING
The Majira Project seeks to build wealth in communities of color through entrepreneurship, by helping small business founders access capital and build strategic connections to advance their work. The organization pairs small business owners with consultants from Boston Consulting Group to facilitate a cohort-style experience with networking opportunities and personalized coaching. The COVID-19 pandemic and the Black Lives Matter movement have increased the demand for Majira’s services. To meet this increased demand, the organization engaged a team to measure the organization’s impact, communicate its value, and develop recommendations for expanding the program to more entrepreneurs and start-ups. The team conducted a comprehensive literature review and developed a competitive landscape analysis, a communications strategy, and an impact reporting framework to help prepare Majira for future growth.