NAVIGATING NEW NORMS: HOSPITAL RESPONSES TO THE RISE OF MEDICARE ADVANTAGE

The Capstone team investigated how non-federal American
hospitals have adapted to the increasing prevalence of Medicare
Advantage (MA) in healthcare delivery. The team also reviewed the
distinct responses to MA from community and tertiary hospitals and
larger health systems across urban and rural settings. The team’s
literature review focused on strategic shifts that hospitals have
implemented in response to MA's evolving landscape, emphasizing
the operational and financial impacts. It also examined the broader
implications for patients, particularly their ability to access
timely and quality care. The ultimate aim of the final report is to
inform future healthcare administrators about the challenges and
opportunities presented by MA, highlighting the need for adaptive
strategies in hospital management and patient care services in a
landscape increasingly dominated by privatized insurance models
under MA.