An Organizational Plan: From Start-up to Maturity

Musicians’ Wellness is a start-up non-profit dedicated to meeting the mental and behavioral health needs of musicians through therapy, research, and prevention. Its approach is an innovative mind-body method that helps musicians use their own music and creativity as a method of self-awareness and total wellness. The Capstone team was asked to assist Musicians’ wellness with the development of a strategic business plan. The Capstone team conducted primary and secondary research. Information was gathered from the internet, professional organizations, trade journals and traditional funding organizations. The Capstone team also conducted client surveys to evaluate programs and role of board members. The Capstone team then developed a strategic organizational plan that outlined strategies for the organization to carry out its mission as well as develop an action plan to implement long-term goals.