Product Improvement in Medicare

Alignment Healthcare (Alignment) is a population health services company that offers Medicare Advantage plan options to California residents. Alignment intends to capitalize on the growing Medicare Advantage space by increasing market share and national presence in its fiscal year 2021, targeting seniors nationwide. The client enlisted the Capstone team to offer insights on the business landscape, consumer benefits, and retention strategies. The team performed competitor and market analyses to determine potential entry opportunities in California, Florida, North Carolina, and Nevada. Additionally, the team recommended enhanced plan benefits and strategies to retain current members based on consumer feedback and federal guidelines. The team presented its findings and recommendations in an executive report and presentation to Alignment’s senior leadership.