REACHING TARGET DEMOGRAPHICS AND BRINGING CREATIVE WRITING INTO THE DIGITAL AGE

Uptown Stories is a nonprofit organization that brings creative writing workshops to children and young adults ranging in age from eight to eighteen. The client engaged the Capstone team to develop strategies to broaden its audience to include more communities of color and lower income students than are currently participating in its programming. The Capstone team analyzed demographic trends, conducted a parent survey, and did a comparative analysis of participant engagement at similar organizations. In its final report, the team devises a series of tools and recommendations for the client to allow for its increased reach into key demographic populations and offer more attractive programming for students and parents alike.