SHOWCASING THE SUCCESS OF A GUN VIOLENCE PREVENTION PROGRAM
LIFE Camp is a gun violence intervention and prevention organization in Southeast Queens that emphasizes customized wraparound services to prevent violence in at-risk communities and address the specific needs of each community. The organization enlisted a team to help locate gaps in its services and strengthen its public outreach and messaging, with a focus on communicating what makes LIFE Camp effective and distinct. In order to further the organization’s goals of helping other organizations replicate its approach, the team conducted a landscape analysis to understand what differentiates LIFE Camp from similarly-motivated organizations. The team utilized a powerful digital storyboard for promotion and funding, developed a white paper describing LIFE Camp’s services and highlighting its impact, and created a video that provides an inside look at the people who execute LIFE Camps’ vision, showcasing how its staff drive LIFE Camp’s organizational success.