THE STATE OF ORAL HEALTH AND PROMOTING THE IMPORTANCE OF RINSING

Johnson & Johnson is one of the world's oldest and most trusted providers of oral care products. Over the last decade, Johnson & Johnson has faced significant challenges in increasing public awareness of the oral health benefits of mouthwash. As a result, Johnson & Johnson collaborates with many oral health and dental organizations to modify and promote oral health recommendations, which include rinsing as a primary method for maintaining good oral health. The Capstone team reviewed and analyzed the domestic and international oral health policy landscape and identified correlations between oral health policies and a population's state of oral health. By examining the impact of poor oral health on populations and their economies, the team strengthened the foundation for Johnson & Johnson to advocate for the therapeutic claims and economic benefits of mouthwash use. Based on this analysis, the team crafted a comprehensive document that highlights the correlations between oral health practices and improved oral health and recommends strategies for Johnson & Johnson to effectively promote of the importance of rinsing in social, corporate, and political environments.