Uganda Market Entry Strategy and Stakeholder Analysis

Energy access is a keystone of development, and affordable techniques for rural electricity delivery are in high demand to serve the African continent. STG International (STG), a nonprofit organization dedicated to bringing sustainable energy technologies to communities across the developing world, has pioneered a sustainable technology in Lesotho, South Africa that drives down the cost of micro-grid electrification in rural communities. STG is now planning to expand its services into Uganda. After extensive background research, a Capstone team traveled to Uganda to engage with government agencies, nonprofit organizations, and local universities to strategically position STG as a viable provider of novel, off-grid, renewable energy solutions. The team also collected data on energy consumption and willingness to pay in prospective micro-grid sites. The institutional networking and the data collected underpin STG’s strategic entry plan for Uganda and has enabled STG to submit bids for installation of energy infrastructure within the country.