From Short Parking Supply to Effective Parking Management: The Role of Parking Booking Intermediaries like SpotHero in New York City

New York City’s transportation system is experiencing significant change driven by the lasting effects of the COVID-19 pandemic, shifts in work

modalities and economic activity, and the implementation of congestion pricing in January 2025. These changes have altered travel behavior and

elevated the importance of managing transportation infrastructure more efficiently.

Advanced parking reservation systems are a mobility management tool, not merely a consumer convenience.

Off-street parking, particularly when managed through advanced reservation platforms, can improve mobility outcomes without expanding parking supply. SpotHero, a digital platform that allows drivers to search, compare, and reserve off-street parking in advance, commissioned this analysis to examine how such platforms interact with changing travel behavior and transportation policy in New York City. This report examines trends in off- street parking using anonymized and aggregated data provided by SpotHero as a case study and evaluates how parking reservation platforms can support broader transportation and congestion management goals in New York City.