Roundup: Sarah Kaufman's Media Appearances on Congestion Pricing Rollout
As New York City launched its congestion pricing program on January 5, 2025, Director of the NYU Rudin Center for Transportation and NYU Wagner Associate Professor of Public Service Sarah Kaufman emerged as one of the most sought-after experts on this initiative. A leading voice in urban mobility and transportation policy, Kaufman has been featured across major national news outlets, offering insights into the program’s implications for traffic flow, public transportation, and urban sustainability.
Below is a roundup of her prominent media appearances and contributions during the rollout.
WPIX: Balancing Mixed Reactions on Day One
In her interview with WPIX, Kaufman addressed the mixed public sentiment as New Yorkers experienced the first day of congestion pricing. She analyzed how the program could reshape commuting patterns and underscored the importance of public education about the policy’s long-term benefits.
Fox 5 NY: Breaking Down the Basics
On Fox 5 NY, Kaufman explained the mechanics of congestion pricing, including how fees are determined and the expected impact on reducing traffic congestion in Manhattan's central business district. Her clear, accessible breakdown made the policy more relatable to viewers unfamiliar with its complexities.
Watch the interview
CNBC: Economic and Environmental Impacts
Kaufman joined CNBC to discuss the broader economic and environmental implications of congestion pricing. She highlighted its potential to reduce carbon emissions and improve public transit funding, positioning New York City as a leader in sustainable urban planning.
The New York Times: Rush Hour Challenges
In her first feature for The New York Times, Kaufman shared her perspective on the rush hour challenges posed by the new pricing system. She emphasized the need for adaptive measures to ensure equitable outcomes for all commuters, particularly low-income residents.
TODAY Show: National Spotlight
The TODAY show spotlighted New York City’s congestion pricing program as the first of its kind in the United States. Kaufman provided an expert analysis of how the policy could serve as a model for other cities grappling with traffic congestion and environmental concerns.
The New York Times (Live Coverage): Real-Time Reactions
Kaufman contributed to The New York Times’ live coverage on the day of the program’s launch. Her insights offered a nuanced look at real-time reactions from commuters, policymakers, and transportation advocates.