Expanding Global UR?s online presence

Client: Education Development Center
Faculty: Jody Spiro
Team: Safia Khan, Swati Lotlikar-Kamath, Sara Rosen
Year: 2009
Global UR, developed by the Education Development Center (EDC), is an online learning network for international development practitioners. The website features a quarterly magazine, job postings, a calendar of events, publications, links to related websites and book reviews. EDC aims to increase Global UR's online presence by expanding its membership and awareness among faculty and students in international development. The Capstone team's task was to make strategic recommendations to help Global UR to achieve its goals. The team: 1) identified new university partners; 2) performed a needs assessment survey of potential new users; 3) identified additional strategic marketing partnerships; 4) developed and facilitated an online teach-in to energize and attract Global UR members; and 5) designed fundraising strategies to support future growth. In addition, the team observed and evaluated the results of these activities in order to make recommendations for subsequent improvement of this initiative.