Retail Attraction Strategy: The South Bronx

Client: South Bronx Overall Economic Development Corporation (SOBRO)
Faculty: Mark Newhouse and David Margalit
Team: Kate Alcorn, Meilan Chiu, Michael Reale, Alisa Rosenbaum, Todd Rufo
Year: 2004
The purpose of the Capstone team’s project is to lay out how South Bronx Overall Economic Development Corporation (SOBRO) can leverage its resources in the South Bronx to create a retail corridor as popular as 125th Street in Harlem or Fordham Road in the Bronx. By addressing its own weaknesses (such as visual appeal and safety perceptions) and playing off weaknesses in the 125th Street and Fordham Road markets, the HUB can create its own niche market to attract consumers. The key to attracting this solid consumer base is to offer retail opportunities that do not exist elsewhere; thus, if the HUB can attract stores that are not on 125th Street or Fordham Road, then this will establish the consumer base it needs to attract the stores that are on 125th Street and Fordham Road, which will eventually make the HUB as popular a shopping zone as the other two.