Sustainable Business Forum Market Research

Client: Rainforest Alliance
Faculty: Lucille Pilling
Team: Amanda Miller Greco, Varsha Redkar-Palepu, Ranping Song
Year: 2006
Rainforest Alliance is an environmental nonprofit organization that works to protect ecosystems and the people and wildlife that depend on them by transforming land-use practices, business practices and consumer behavior. Rainforest Alliance is currently building its Sustainable Business Forum, which seeks the membership of big companies to educate and engage them in sustainable business practices. Membership in the Sustainable Business Forum would entitle companies to a variety of services including environmental policy consultation, environmental workshops, awareness raising and education on sustainability issues. Rainforest Alliance enlisted the Capstone team to identify potential members of this initiative. By analyzing company business, environmental policy and social responsibility records, the Capstone team has developed criteria relevant to inviting companies to become members of the Sustainable Business Forum. Based on these criteria, the team compiled 30 profiles of potential members and provided recommendations to Rainforest Alliance.