Marketing for Nonprofit Organizations

PADM-GP.2119, 3 points.

Semester: Summer, Fall


An integrated look at marketing and communications as they overlap with fundraising for cultural and not-for-profit organizations. Includes discussion and exercises in branding, niche marketing, framing for millenials and boomers, SWOT analysis, strategic communications planning, social media, cause related marketing, and other tools both conceptual and practical. Guest lecturers highlight current issues of importance.



Semester Instructor Syllabus Link
Summer 2011Mary McBrideSyllabus
Semester Instructor Evaluation Link
Fall 2015Mary McBrideEvaluation
Summer 2015Mary McBrideEvaluation
Fall 2014Mary McBrideEvaluation
Summer 2014Mary McBrideEvaluation
Fall 2013Mary McBrideEvaluation
Fall 2013Mary McBrideEvaluation
Summer 2013Mary McBrideEvaluation
Puck with Street Sign

Stein, Robyn L

Weekly Schedule:
Tue - 4:55 pm to 6:35 pm

Session Dates:
09/06/2016 to 12/16/2016

Bldg:GCASL Room:365