Marketing for Nonprofit Organizations

PADM-GP.2119, 4 points.

Semester: Summer, Fall


A practical, in-depth examination of successful marketing for cultural and nonprofit organizations. Includes thorough coverage of the tools of marketing, their applications, and results. Provides an understanding of and practical uses for positioning an organization within its marketplace; developing a marketing plan and creative strategy; managing a board of directors and developing a long-range plan; fund raising in the private sector; and ancillary income.



Semester Instructor Syllabus Link
Summer 2011Mary McBrideSyllabus
Semester Instructor Evaluation Link
Summer 2014Mary McBrideEvaluation
Fall 2013Mary McBrideEvaluation
Fall 2013Mary McBrideEvaluation
Summer 2013Mary McBrideEvaluation
Fall 2011McBride, MaryEvaluation
Fall 2011McBride, MaryEvaluation
Summer 2011McBride, MaryEvaluation
Fall 2010McBride, MaryEvaluation
Summer 2010McBride, MaryEvaluation
Fall 2009McBride, MaryEvaluation
Fall 2009McBride, MaryEvaluation
Summer 2009McBride, MaryEvaluation
Fall 2008McBride, MaryEvaluation
Fall 2008McBride, MaryEvaluation
Summer 2008McBride, MaryEvaluation
Puck with Street Sign

McBride, Mary D

Weekly Schedule:
Sat - 9:00 am to 10:40 am

Session Dates:
09/02/2014 to 12/12/2014

Bldg:25W4 Room:C-13