An integrated look at marketing and communications as they overlap with fundraising for cultural and not-for-profit organizations. Includes discussion and exercises in branding, niche marketing, framing for millenials and boomers, SWOT analysis, strategic communications planning, social media, cause related marketing, and other tools both conceptual and practical. Guest lecturers highlight current issues of importance.
|Summer 2011||Mary McBride||Syllabus|
Stein, Robyn L
Tue - 4:55 pm to 6:35 pm
09/06/2016 to 12/16/2016