What matters most: how a small group of pioneers is teaching social responsibility to big business, and why big business is listening
New York: Basic Books (a member of the Perseus Books Group), 2004.

Hollender, Jeffrey and Stephen Fenichell.

For more than sixteen years, Jeffrey Hollender has presided over Seventh Generation, a world leader in manufacturing environmentally friendly, nontoxic household products. What Matters Most illuminates the successful practices of Seventh Generation-and many other pioneering companies around the world-to demonstrate the pragmatic aspects of a corporate strategy that hardwires social and environmental concerns into the company's culture, operating systems, and business relationships. It shows business leaders how to assess their own company's performance, adopt a socially responsible approach to doing business, and embark on a path of long-term growth.