Shifra is the Founding President of Advancing Women Professionals and the Jewish Community, an initiative selected as one of the fifty most innovative and effective Jewish organizations by "Slingshot." Co-author of the book, Leveling the Playing Field, she created the National Women's Leadership Initiative and convened Impact & Influence, a summit for women volunteer leaders.
Shifra was co-organizer of Conference for Change, a convening sponsored by the Schusterman and Berrie Foundations, aimed at accelerating progress on inclusiveness and diversity. The leadership strategist to the White House Project virtually since its inception, Shifra designed the program for their National Women's Leadership Summits, which brought together the most influential women in business, government, not-for-profit and academia. Her newest initiative for the White House Project, "Women Rule," is a groundbreaking leadership program for women that has been launched in partnership with O, the Oprah Magazine.
Previously, Shifra served as Executive Vice-President of Swig, Weiler & Arnow Mgt. Co., Inc., one of the premier commercial real estate firms in New York.