Jamila Brown is an Adjunct Assistant Professor of Public Service of NYU’s Robert F. Wagner Graduate School of Public Service. She is also an experienced communications professional, digital strategist, and social entrepreneur who specializes in domestic and international advocacy campaigns. As the Communications Director at SumOfUs, Jamila crafts the global communications strategy to build the organizational profile and amplify its campaigns. Working closely with the entire staff, Jamila builds a robust communications plan that engages members and reaches new target audiences such as journalists, politicians, and corporate executives.
Jamila’s passion for non-profit communications began in Guatemala while serving as a human rights accompanier for indigenous witnesses of the genocide case against former Efraín Ríos Montt. For the past ten years, she has worked at the intersection of human rights, communications, and digital advocacy. Her efforts have spanned the globe, reaching from the United States to Honduras to South Africa. She is a Center for American Progress Leadership Institute alumna, a former Echoing Green semi-finalist for her consultancy HUE, and a graduate of the New Organizing Institute's Digital Bootcamp.
Organizational storytelling both effectively communicates an organization’s mission and builds empathy for its cause. A story is more than an exposition, climax, and resolution. Effective storytelling weaves a narrative that tells a systemic story about the social justice movement. The course will offer an overview on how to strategically use values-based communications, helping students understand how to move persuadable audiences to garner support for social justice issues.
This course teaches students how to communicate with the public and work with the media. The concepts and skills prepare students to generate public support for their organization's mission, strategic initiatives, and fund-raising activities. Students learn to position organizations in the public eye and translate complex concepts into clear and concise messages for public consumption. They develop skills in written and oral communication, critical thinking, and problem solving. Students learn about a range of communications vehicles and discuss ways to use those vehicles to get their messages out.