Jamila Brown is an Adjunct Assistant Professor of Public Service of NYU’s Robert F. Wagner Graduate School of Public Service. She is also an experienced digital strategist and social entrepreneur who specializes in domestic and international advocacy campaigns. As The Opportunity Agenda’s Digital Communications Strategist, Jamila leads the development and implementation of all online platforms and social media outreach and engagement strategies. Working closely with the entire staff, Jamila builds a vibrant online presence that engages existing audiences, reaches new target audiences, and builds The Opportunity Agenda’s online profile and impact.
Jamila’s passion for digital communications began when she served as the Program Director of two computer literacy programs in two public housing projects in Washington, D.C. For the past eight years, she has worked at the intersection of public policy and digital advocacy. Her efforts have spanned the globe, reaching from the United States to Honduras to South Africa. She is a Center for American Progress Leadership Institute alumna, a former Echoing Green semi-finalist for her consultancy HUE, and a graduate of the New Organizing Institute's Digital Bootcamp.
Jamila holds a B.A. in International Studies from Emory University and an M.A. in International Service from American University. Her studies were centered on political economy, international communications, community development, and government service. In addition to her background in political science, Jamila is also well versed in critical race theory.
An organization’s brand can help it raise money, create change, and recruit participants as it effectively communicates its mission. But a brand is more than just a logo or a memorized elevator pitch, it is the way both internal and external audiences perceive your organization—and shaping this perception is as essential to the success of nonprofit and public organizations as it is to for-profit organizations. And since many nonprofits have limited staff and financial resources available for communications activities, it is even more important that these resources be deployed as strategically as
possible. This course will offer an overview of branding and communications concepts, helping students approach branding in a way that builds commitment to their organization’s mission, increases trust, creates ambassadors, and strengthens impact. Students will gain a basic familiarity with a variety of branding principles and develop strategic communication recommendations for an organization they are familiar with.