Mindy Eng is an advocate for radical inclusion in design thinking.
Mindy helps businesses build inclusive products with strategic human-first approaches. She has over a decade of experience supporting companies, like Google, CareFirst, Credit Suisse, L’Oreal, Petco, and KLM Royal Dutch Airlines, grow their digital products and services. She supports inclusive businesses through strategic workshops, human-centered design training, and design research.
She specializes in working with vulnerable and at-risk populations, but has worked across a myriad of sectors engaging people of all walks of life, from building secure solutions for human rights activists around the world to state programs for low-income and immigrant communities.
She is the creator of the Global Inclusion Toolkit at Studio Analogous announced at RightsCon 2021, the global summit on human rights. She also co-hosts Project Inclusion, a podcast that shows how organizations can put inclusion in action inside and out.
Mindy is a graduate of the Massachusetts Institute of Technology with her roots in product engineering and development, and an internationally-trained product designer with a masters from Dutch design school the Delft University of Technology.
The word "design" has traditionally been used to describe the visual aesthetics of objects such as books, websites, products, interiors, architecture, and fashion. But increasingly, the definition of design has expanded to include not just artifacts but strategic services and systems. As the challenges and opportunities facing businesses, organizations, and society grow more complex, and as stakeholders grow more diverse; an approach known as "design thinking" is playing a greater role in finding meaningful paths forward. Design thinking is an iterative problem-solving process of discovery, ideation, and experimentation that employs various design-based techniques to gain insight and yield innovative solutions for virtually any type of organizational or business challenge, prominently including those within public service. At the heart of this approach is a deep sensitivity to the needs of people, whether they are consumers, clients, or everyday citizens. In "Design Thinking: A Creative Approach to Problem Solving and Creating Impact," we will unpack each step of the design thinking process and become familiar with the design thinker's toolkit. Students will develop skills as ethnographers, visual thinkers, strategists, service designers, and storytellers through a hybrid of seminar discussions and collaborative projects. Over the course of seven weeks, students will directly apply what they have learned to a public service issue that they are passionate about, by untangling the complexities of related policy and exploring innovative ways to create real impact.