Robyn Stein

Adjunct Associate Professor of Public Service

Contact Details

robynlstein@nyu.edu

Robyn Stein

Bio
Courses

Robyn L. Stein is an Adjunct Associate Professor of Public Service at the NYU Wagner Graduate School of Public Service and a consultant to not-for-profits with a focus on strategic marketing/communications, fundraising, event production, sponsorship development, and cause-related marketing.

Over the past 35 years, Stein has worked in-house and as a consultant to leverage impact, drive visibility, and generate revenue on issues ranging from the performing arts and social justice, to book challenges, food insecurity, reproductive rights, exoneration and criminal justice. She has worked with organizations such as the American Library Association; Harlem Stage, the Global Business Coalition for Education, Safe Horizon, and the Exoneration Project. Stein was previously the Managing Director of Pro-Media Communications and worked in-house at NYU Wagner, Citymeals-on-Wheels, City Harvest, Planned Parenthood Federation of America, and the Multiple Sclerosis Society, to name a few.

Through her years working within the hunger relief space, she also has vast experience coordinating with the chef and restaurant community, developing close ties with chefs and staff for such stars as Daniel Boulud, Marcus Samuelsson, Mark Murphy, and Eric Ripert. Other client work and leading the Board of Advocates at Planned Parenthood, she has worked closely with such stars as Kathleen Turner, Jane Fonda, Tamara Tunie, LaChanze, and Kathy Najimy.

Stein earned her MBA from SUNY Binghamton and a Bachelors of Fine Arts from the University of Colorado. She is an avid hiker and Iyengar Yoga practitioner.

Developing and executing an organization’s marketing strategy can be a complicated process, but is integral to raising money, increasing visibility, recruiting brand ambassadors/influencers/advocates/supporters – and building momentum to achieve its mission. It is also affected by issues of the day and time, whether the COVID virus, racial and social injustice, the political climate and world events.

Nonprofits also compete with businesses and social entrepreneurs for attention, likes, hits, donations, and votes. This is particularly evident given the widespread use of digital tools and social media, which are critical elements of all organizations’ successes.

In order to be facile in this economy and time, all internal levels and functions within a nonprofit must be extremely well focused, must be flexible to alter their course on a dime and aware of the importance of working closely together to have an impact. In addition, many small organizations are also contending with limited staff and financial resources.

In this course, students will learn elements of a broad-based assessment approach to marketing and branding including assessing organizational strategies, branding, framing, cause-related marketing, and examining marketing campaigns with an equity-based lens. Students will then have opportunities to develop a marketing SWOT, SMART strategy, and creative stories for digital media and other uses. Special guests and drop-in experts will join the Professor to bring their expertise as students tap into knowledge about organizations with which they are familiar and expand their horizons by learning about others. The types of mission-driven organizations and entities explored may be in such areas as government; the visual and performing arts; health and human services; social, economic and racial justice; education; and the environment. All special guest visits are subject to final availability.

An integrated look at marketing and communications as they overlap with fundraising for cultural and not-for-profit organizations. Includes discussion and exercises in branding, niche marketing, framing for millenials and boomers, SWOT analysis, strategic communications planning, social media, cause related marketing, and other tools both conceptual and practical. Guest lecturers highlight current issues of importance.

An integrated look at marketing and communications as they overlap with fundraising for cultural and not-for-profit organizations. Includes discussion and exercises in branding, niche marketing, framing for millenials and boomers, SWOT analysis, strategic communications planning, social media, cause related marketing, and other tools both conceptual and practical. Guest lecturers highlight current issues of importance.

An integrated look at marketing and communications as they overlap with fundraising for cultural and not-for-profit organizations. Includes discussion and exercises in branding, niche marketing, framing for millenials and boomers, SWOT analysis, strategic communications planning, social media, cause related marketing, and other tools both conceptual and practical. Guest lecturers highlight current issues of importance.

Developing and executing an organization’s marketing strategy can be a complicated process, but is integral to raising money, increasing visibility, recruiting brand ambassadors/influencers/advocates/supporters – and building momentum to achieve its mission. It is also affected by issues of the day and time, whether the COVID virus, racial and social injustice, the political climate and world events.

Nonprofits also compete with businesses and social entrepreneurs for attention, likes, hits, donations, and votes. This is particularly evident given the widespread use of digital tools and social media, which are critical elements of all organizations’ successes.

In order to be facile in this economy and time, all internal levels and functions within a nonprofit must be extremely well focused, must be flexible to alter their course on a dime and aware of the importance of working closely together to have an impact. In addition, many small organizations are also contending with limited staff and financial resources.

In this course, students will learn elements of a broad-based assessment approach to marketing and branding including assessing organizational strategies, branding, framing, cause-related marketing, and examining marketing campaigns with an equity-based lens. Students will then have opportunities to develop a marketing SWOT, SMART strategy, and creative stories for digital media and other uses. Special guests and drop-in experts will join the Professor to bring their expertise as students tap into knowledge about organizations with which they are familiar and expand their horizons by learning about others. The types of mission-driven organizations and entities explored may be in such areas as government; the visual and performing arts; health and human services; social, economic and racial justice; education; and the environment. All special guest visits are subject to final availability.

Developing and executing an organization’s marketing strategy can be a complicated process, but is integral to raising money, increasing visibility, recruiting brand ambassadors/influencers/advocates/supporters – and building momentum to achieve its mission. It is also affected by issues of the day and time, whether the COVID virus, racial and social injustice, the political climate and world events.

Nonprofits also compete with businesses and social entrepreneurs for attention, likes, hits, donations, and votes. This is particularly evident given the widespread use of digital tools and social media, which are critical elements of all organizations’ successes.

In order to be facile in this economy and time, all internal levels and functions within a nonprofit must be extremely well focused, must be flexible to alter their course on a dime and aware of the importance of working closely together to have an impact. In addition, many small organizations are also contending with limited staff and financial resources.

In this course, students will learn elements of a broad-based assessment approach to marketing and branding including assessing organizational strategies, branding, framing, cause-related marketing, and examining marketing campaigns with an equity-based lens. Students will then have opportunities to develop a marketing SWOT, SMART strategy, and creative stories for digital media and other uses. Special guests and drop-in experts will join the Professor to bring their expertise as students tap into knowledge about organizations with which they are familiar and expand their horizons by learning about others. The types of mission-driven organizations and entities explored may be in such areas as government; the visual and performing arts; health and human services; social, economic and racial justice; education; and the environment. All special guest visits are subject to final availability.