Robyn Stein

Adjunct Assistant Professor of Public Service

Robyn Stein

Robyn L. Stein is an Adjunct Assistant Professor of Public Service at the NYU Wagner Graduate School of Public Service and a consultant to not-for-profits with a focus on strategic marketing/communications, sponsorship development, cause-related marketing and events.

Over the past 30 years, Stein has worked in-house and as a consultant to leverage impact and drive visibility on issues ranging from food insecurity and reproductive rights, to the digital divide and environmental justice, to exoneration and criminal justice with organizations such as the American Library Association; the Center for Health, Environment and Justice; Safe Horizon and the Exoneration Project. Stein was previously the Managing Director of Pro-Media Communications and worked in-house at NYU Wagner, Citymeals-on-Wheels, City Harvest and Planned Parenthood Federation of America, to name a few.

Through her years working within the hunger relief space, she also has vast experience coordinating with the chef and restaurant community, developing close ties with chefs and staff for such stars as Daniel Boulud, Marcus Samuelsson, Mark Murphy and Eric Ripert.

Stein earned her MBA from SUNY Binghamton and a Bachelors of Fine Arts from the University of Colorado. She enjoys volunteering as a ski teacher to disabled individuals in upstate New York. 

An integrated look at marketing and communications as they overlap with fundraising for cultural and not-for-profit organizations. Includes discussion and exercises in branding, niche marketing, framing for millenials and boomers, SWOT analysis, strategic communications planning, social media, cause related marketing, and other tools both conceptual and practical. Guest lecturers highlight current issues of importance.

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A practical, in-depth examination of successful marketing for cultural and nonprofit organizations. Includes thorough coverage of the tools of marketing, their applications, and results. Provides an understanding of and practical uses for positioning an organization within its marketplace; developing a marketing plan and creative strategy; managing a board of directors and developing a long-range plan; fund raising in the private sector; and ancillary income.

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Nonprofit organizations use digital communication strategies to connect with and engage audiences, increase visibility, shift attitudes, raise money, and help create social change. This three-session intensive examines how organizations use digital and social media, including mobile-first technology to build relationships with audiences and communities. Through readings, discussion of current issues in the digital space, and examples from local, national, and international organizations, students gain a broad understanding of the rapidly-changing world of online communications, fundraising, and advocacy in the nonprofit sector. Each student will analyze and develop an integrated strategy for how a nonprofit organization can maximize online engagement to support its mission while also considering its ethical implications.
Download Syllabus

A practical, in-depth examination of successful marketing for cultural and nonprofit organizations. Includes thorough coverage of the tools of marketing, their applications, and results. Provides an understanding of and practical uses for positioning an organization within its marketplace; developing a marketing plan and creative strategy; managing a board of directors and developing a long-range plan; fund raising in the private sector; and ancillary income.

Download Syllabus

A practical, in-depth examination of successful marketing for cultural and nonprofit organizations. Includes thorough coverage of the tools of marketing, their applications, and results. Provides an understanding of and practical uses for positioning an organization within its marketplace; developing a marketing plan and creative strategy; managing a board of directors and developing a long-range plan; fund raising in the private sector; and ancillary income.

Download Syllabus

An integrated look at marketing and communications as they overlap with fundraising for cultural and not-for-profit organizations. Includes discussion and exercises in branding, niche marketing, framing for millenials and boomers, SWOT analysis, strategic communications planning, social media, cause related marketing, and other tools both conceptual and practical. Guest lecturers highlight current issues of importance.

Download Syllabus

An integrated look at marketing and communications as they overlap with fundraising for cultural and not-for-profit organizations. Includes discussion and exercises in branding, niche marketing, framing for millenials and boomers, SWOT analysis, strategic communications planning, social media, cause related marketing, and other tools both conceptual and practical. Guest lecturers highlight current issues of importance.

Download Syllabus

An integrated look at marketing and communications as they overlap with fundraising for cultural and not-for-profit organizations. Includes discussion and exercises in branding, niche marketing, framing for millenials and boomers, SWOT analysis, strategic communications planning, social media, cause related marketing, and other tools both conceptual and practical. Guest lecturers highlight current issues of importance.

Download Syllabus